Video: Do affirmations work?

This NB we look at affirmations: Do they actually work? We also share a video you can use each morning. Spend 3 minutes getting your day started right, so you can fulfill your highest potential. 

Affirmations are statements used to reprogram your brain with new, positive thoughts. 

It’s likely you use them and don’t even know it. Maybe you say or thing things like: 

“You got this”
“You can do it!”
“It’s all going to be alright”

Simple statements like this are a way to refocus or change negative thinking that may be a habit for you. 

You may have heard affirmations like, “I allow good things to come to me” or “Everything is always working out for me.” 

Creating and working with powerful statements like these has become a very popular self-help method. 

But do they actually work? 



There is considerable science to support a resounding YES. For example… 

There’s MRI evidence suggesting that certain pathways in your brain are increased when you practice self-affirmation.

One 5-year study showed that when you practice positive affirmations, you begin to view “otherwise-threatening information as more self-relevant and valuable.” 

So basically it helps the way you perceive the world and see more good. 

Here’s some more benefits of affirmations that come from studies. (sources listed below)

Self-affirmations can: 

  • Decrease health-deteriorating stress 
  • Be used effectively in interventions that led people to increase their physical behavior
  • Help us to perceive otherwise “threatening” messages with less resistance, including interventions
  • Make us less likely to dismiss harmful health messages, responding instead with the intention to change for the better and to eat more fruit and vegetables
  • Support academic achievement by mitigating GPA decline in students who feel left out at college 
  • Lower stress and rumination

Wow, makes you wanna try them out, hey? (Full disclosure, I’ve been using them with great results for a longggg time!)

With that, here’s a 3-minute video of affirmations you can use each and every day to get started off right!

It’s something our new friend Daynette May created last year. You might remember we shared about her amazing 3-Day Abundance Challenge, yesterday. 

Definitely check it out if you want to know more about using the power of your mind to turnaround your life.

You Got This!

P.S. Daynette’s story is pretty amazing… 

She went from being a broke single mom with just $47 to her name and dealing with the loss of her son…

To owning three 8-figure businesses, marrying the man of her dreams, creating a dynamic family life, and living out her purpose. 

If you’re in the USA, you can get And she’ll give you access to her upcoming 3-day Live Abundance Challenge (a $3,000 value) absolutely FR–EE.


>>Get in on the challenge here!


  1. Cascio, C. N., O’donnell, M. B., Tinney, F. J., Lieberman, M. D., Taylor, S. E., Strecher, V. J., & Falk, E. B. (2015). Self-affirmation activates brain systems associated with self-related processing and reward and is reinforced by future orientation. Social Cognitive and Affective Neuroscience, 11(4), 621-629.
  2. Falk, E. B., O’Donnell, M. B., Cascio, C. N., Tinney, F., Kang, Y., Lieberman, M. D., … & Strecher, V. J. (2015). Self-affirmation alters the brain’s response to health messages and subsequent behavior change. Proceedings of the National Academy of Sciences, 112(7), 1977-1982.
  4. Alexander, R. (2011). 5 Steps To Make Affirmations Work For You. Retrieved from
  5. Aronson E. (1969). The theory of cognitive dissonance: a current perspective. In Berkowitz, L. (editor). Advances in Experimental Social Psychology. New York: Academic Press, 1–34.
  6. Beck, A. T. (1964). Thinking and depression: II. Theory and therapy. Archives of General Psychiatry, 10(6), 561-571.
  7. Bloch, D. (2015). Positive self-talk for children: Teaching self-esteem through affirmations. BookBaby.
  8. Cohen, G. L., & Sherman, D. K. (2014). The psychology of change: Self-affirmation and social psychological intervention. Annual Review of Psychology, 65, 333-371.
  9. Cooke, R., Trebaczyk, H., Harris, P., & Wright, A.J. (2014) Self-affirmation promotes physical activity. Journal of Sport and Exercise Psychology, 36(2), 217–223.
  10. Critcher, C. R., & Dunning, D. (2015). Self-affirmations provide a broader perspective on self-threat. Personality and Social Psychology Bulletin, 41(1), 3-18.
  11. Encyclopedia Britannica. (2019). Mantra. Retrieved from
  12. Harris, P. R., Mayle, K., Mabbott, L., & Napper, L. (2007). Self-affirmation reduces smokers’ defensiveness to graphic on-pack cigarette warning labels. Health Psychology, 26, 437–446.
  13. Koole, S.L., Smeets, K., van Knippenberg, A., Dijksterhuis, A. (1999). The cessation of rumination through self-affirmation. Journal of Personality and Social Psychology, 77, 111–125.
  14. Layous, K., Davis, E. M., Garcia, J., Purdie-Vaughns, V., Cook, J. E., & Cohen, G. L. (2017). Feeling left out, but affirmed: Protecting against the negative effects of low belonging in college. Journal of Experimental Social Psychology, 69, 227-231.
  15. Logel, C., & Cohen, G.L. (2012). The role of the self in physical health: Testing the effect of a values-affirmation intervention on weight loss. Psychological Science, 23(1), 53–55 (2019). 101 Best Louise Hay Affirmations of All Time. Retrieved from
  16. Nagendra, R. P., Maruthai, N., & Kutty, B. M. (2012). Meditation and its regulatory role on sleep. Frontiers in Neurology, 3, 54.
  17. Sherman, D. K., Cohen, G. L., Nelson, L. D., Nussbaum, A. D., Bunyan, D. P., & Garcia, J. (2009). Affirmed yet unaware: Exploring the role of awareness in the process of self-affirmation. Journal of Personality and Social Psychology, 97, 745-764.
  18. Staner, L. (2003). Sleep and anxiety disorders. Dialogues in clinical neuroscience, 5(3), 249.
  19. Steele, C. M. (1988). The psychology of self-affirmation: Sustaining the integrity of the self. Advances in Experimental Social Psychology, 21(2), 261-302.
  20. Taber, J. M., Klein, W. M., Ferrer, R. A., Kent, E. E., & Harris, P. R. (2015). Optimism and spontaneous self-affirmation are associated with lower likelihood of cognitive impairment and greater positive affect among cancer survivors. Annals of Behavioral Medicine, 50(2), 198-209.
  21. Wiesenfeld, B.M., Brockner, J., Petzall, B., Wolf, R., & Bailey J. (2001). Stress and coping among layoff survivors: A self-affirmation analysis. Anxiety, Stress and Coping: An International Journal, 14, 15–34.
  22. Worthman C.M., Plotsky, P.M., Schechter, D.S., & Cummings, C.A. (editors). (2010). Formative Experiences: The Interaction of Caregiving, Culture, and Developmental Psychobiology. New York: Cambridge Univ. Press

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